The more you actively engage the fans on your Facebook page, the more likely your page is to show up in newsfeeds and attract attention. No one knows the exactly formula Facebook uses to determine which pages show up and when, but most authorities believe that fan interaction is an important piece of the page ranking puzzle. In addition, actively engaging the fans interested enough to be paying attention will keep them coming back to view your Facebook page.
Here are 3 effective ways to actively engage your Facebook fans and hold their interest.
1 – Answer their questions and help solve their problems
Check your page every day and encourage fan questions. Ask them what their problems are and then help them find solutions. Of course, you don’t want to be giving your professional services away for free on your Facebook page, but there are many questions you can answer on a Facebook page without doing so. Use fan questions to help build new more detailed content posts to place on your page. For instance, if you are a chiropractor you can recommend exercises to help solve muscle imbalances. You can also recommend they come into your office at the same time. If you are a business coach, you can give general advice without destroying their need to hire you. Fans who believe you are interested in their welfare and in solving their problems will continue to visit your Facebook page and begin to build a relationship of trust with you.
2 – Respond to fan comments
When fans make comments on your page, respond to those comments daily. Develop a first name relationship with your fans and they will keep coming back to visit your page. They will recommend your page to friends when you ask them to. Responding to fans will only take minutes a day if you keep your responses brief and to the point.
3 – Track your posts
After you answer your fans’ questions and respond to their comments, be sure to check Facebook Insights to follow the response to your posts. When a post or comment attracts attention, consider creating unique content to address that problem or issue. Use this to draw fans to your business website or engage them directly on Facebook. On the other hand when comments or questions don’t draw fans attention, feel free to drop that issue and move along to fresh content. Build on what works and learn from what doesn’t work.
Fan engagement is necessary to build continuing interest in your Facebook page. Engaged fans will return to your page to follow your activities and will trust you and recommend you to friends and family. With a few minutes work every day, you can build a loyal following of interested and highly targeted prospects for your goods or services.