In the last post, we outlined three important reasons for using Facebook Ads to promote your Facebook Page. It Facebook is the most popular social networking site on the planet. Although Google and Twitter are trying hard to take over the top spot, Facebook remains the place to be if you want to target consumers using social media. But you need to be careful to avoid simple mistakes that can render your Facebook advertising ineffective, costing you money but yielding no results.
Once you have created a Facebook page to promote your business, the next step is to build your fan base by getting potential customers to “like” your page. The most direct method of doing this is to use Facebook ads to target people who are likely to be interested in the goods or services you have to offer.
If you are a Facebook user, you have probably seen the small advertisementss along the right side of every profile or page that you have visited. You have also probably noticed that these usually seemed to be focused on something you had already shown some interest in, or were about a business in your local area. This targeting capability is the most useful feature of the Facebook advertising system.
Facebook ads can be used to promote your company fan page. The advertisement can even include a “Like” button so that a potential customer can become a fan of your page without even having to visit the page directly. In addition, these ads can also be employed to promote an event you have scheduled through Facebook. Users can RSVP to your event by clicking on the button below the ad.
If you hope to be successful in promoting your business using Facebook advertising, here are 3 mistakes to avoid.
Mistake Number 1: Failing to include a picture in your ad
Everything on Facebook is oriented around pictures to grab the user’s attention. Advertisements are no different. Testing with Facebook ads has shown that using a picture can increase response more than triple that of a text only advertisement. Always find an appealing picture to include with your text.
Mistake Number 2: Incorrect ad targeting
Targeting can go astray in two different ways. If you target your ad too widely, you will lose money as people click just to see what is there. If you only do business in a local area, target your ad only to users in that area. On the other hand, don’t target to too small a group or you will end up with few impressions and few clicks. It follows you will also have meager results.
Mistake Number 3: Failing to test ads against one another
No matter how much of a masterpiece you feel your ad is, always create at least one more to test against it. Making assumptions about your target market is one of the quickest ways to waste your advertising money and time. Facebook’s system allows you to split test multiple ads so be sure to test different graphics, different colors and different words to determine which works best over time.
Facebook ads can be one of the most cost effective marketing methods around if you avoid these simple mistakes.